Andria Vidler is a prominent British business executive best known for her leadership roles across major media, marketing, and technology companies. With a career spanning over two decades, she has held senior positions at organizations like EMAP, Capital Radio, BBC, Centaur Media, and most recently, Tag (The Brandtech Group), where she serves as the CEO for EMEA.
Recognized for her strategic insight, transformational leadership, and commitment to diversity and innovation, Andria Vidler is a respected figure in the evolving landscape of media and digital marketing.
Career Journey: From Media to Marketing Innovation
Andria Vidler’s professional path highlights her adaptability and impact across multiple sectors:
Capital Radio & EMAP
Vidler began her career in the radio and publishing sector, quickly climbing the ranks at Capital Radio and later becoming Marketing Director at EMAP, where she helped build iconic magazine brands and events.
BBC – Head of Marketing
At the BBC, she served as Head of Marketing for Radio and Music, playing a pivotal role in shaping the broadcaster’s branding and audience outreach strategies.
Centaur Media – CEO (2013–2019)
As CEO of Centaur Media, she led the digital transformation of the business media group, overseeing brands like Marketing Week and The Lawyer. She repositioned Centaur from a print-heavy model to a content-led, data-driven business, focusing on performance and profitability.
Tag (The Brandtech Group) – CEO EMEA
Since 2023, Andria Vidler has been the CEO EMEA for Tag, part of the global tech-driven marketing group The Brandtech Group. She leads business strategy, client relationships, and innovation efforts across Europe, the Middle East, and Africa, emphasizing sustainable content production and tech-powered marketing solutions.
Leadership Style and Achievements
Vidler is known for her:
- Transformational leadership: Taking traditional companies into the digital age
- Inclusive management: Advocating for women in leadership and diverse talent pipelines
- Strategic foresight: Merging creativity with technology for scalable brand growth
- Sustainability focus: At Tag, she champions efficient, eco-friendly marketing processes
She’s also a board-level contributor and frequent public speaker, particularly on topics of business transformation, innovation, and gender equality in the workplace.
Education and Early Life
Andria Vidler holds a BA (Hons) in History and Politics from Lancaster University. Her academic background has been instrumental in shaping her strategic mindset and analytical approach to business leadership.
Recognitions and Industry Impact
- Marketing Week Power 100: Frequently featured as one of the most influential marketers in the UK
- Mentorship and advocacy: Actively supports rising female leaders through professional networks and mentoring programs
- Industry panels and keynotes: Regular speaker at media and marketing conferences, championing agile business models and ethical leadership
Quotes from Andria Vidler
“Businesses thrive when they embrace change with purpose, not fear.”“Diversity in leadership isn’t a trend — it’s a necessity.”
Her voice is considered a beacon for those navigating the changing tides of business and media.
Conclusion
Andria Vidler is a shining example of modern executive leadership—balancing commercial growth with ethical practices, and creative strategy with data-driven decision-making. Whether you’re in marketing, tech, or media, her career offers lessons in resilience, innovation, and transformative leadership.
As the media and brand industries evolve, Andria Vidler continues to be one of the most influential voices guiding their future.
FAQs
1. Who is Andria Vidler?
Andria Vidler is a seasoned British media and business executive currently serving as CEO EMEA at Tag, a global marketing production and brand technology company.
2. What companies has Andria Vidler worked for?
She has held executive roles at Capital Radio, EMAP, BBC, Centaur Media, and now Tag (The Brandtech Group).
3. What is Andria Vidler known for?
She is known for leading business transformation, championing digital innovation, and advocating for diversity in leadership within the media and marketing industries.
4. What does she do at Tag?
As CEO of EMEA, she oversees business operations, client solutions, and growth strategy for Tag’s European, Middle Eastern, and African markets.
5. Has Andria Vidler won any awards or recognitions?
While specific awards may not be widely publicized, she has consistently been recognized in industry power lists and invited to contribute to leadership panels and conferences.