EE (Everything Everywhere) is one of the UK’s leading mobile and broadband providers — and it’s also well-known for its standout advertising campaigns. From celebrity endorsements to tech-driven storytelling, every EE advert is designed to showcase not just its services, but its superior network quality, speed, and innovation.
In this article, we take a closer look at the most iconic EE adverts, the brand’s marketing strategy, who appears in them, and why they remain some of the most recognized ads on British TV and digital platforms.
What Is the EE Advert?
An EE advert is a commercial created by EE (a BT Group brand) to promote its mobile, broadband, and digital services. These adverts typically highlight:
- The power of EE’s 5G and 4G networks
- Exclusive tech perks like Apple and Samsung bundles
- Broadband deals with top-tier speed and coverage
- Celebrity spokespeople, especially Hollywood actors like Kevin Bacon
EE’s Slogan: “Britain’s No.1 Network”EE is consistently ranked high for network speed, reliability, and coverage in the UK.
Who Is in the EE Advert?
The most iconic face of EE’s advertising campaigns is Kevin Bacon, who has starred in EE adverts since the network launched in 2012. His presence is meant to symbolize “connectivity”, referencing the “Six Degrees of Kevin Bacon” idea.
Other notable appearances in EE adverts include:
- Rita Ora – featured in music and event campaigns
- Stormzy – used in music-focused broadband promotions
- Gaming influencers – for showcasing EE’s low-latency 5G
- Real customers and brand ambassadors – in community-focused ads
What Makes EE Adverts Stand Out?
EE adverts are known for being:
FeatureDescriptionTech-FocusedDemonstrating 5G speed, smart devices, and new innovationsCelebrity-LedKevin Bacon adds credibility and a touch of humorVisually StrikingUse of AR, fast-paced editing, and futuristic themesCulturally RelevantTied to events like Glastonbury, Premier League, and gaming trendsOmnichannelShown on TV, YouTube, cinemas, buses, and social mediaThese campaigns are designed to educate, entertain, and convert, all while building trust and brand recognition.
Most Memorable EE Adverts (2012–2025)
Here are a few of EE’s most talked-about advertising campaigns:
“Kevin Bacon Connects Everything” (2012 Launch Ad)
Introduced the brand and connected Kevin Bacon with multiple versions of himself to show how EE brings everyone together.
“5G Ready for Anything” (2020)
Focused on EE’s role in leading the UK’s 5G revolution, with scenes of streaming, gaming, and working from anywhere.
“Glastonbury Powered by EE”
Featured real-time connectivity during the Glastonbury Festival, offering fast charging stations, mobile coverage, and app services.
“Gaming on EE” (2023–2024)
Targeted mobile gamers with low latency claims, featuring influencers and cinematic gameplay sequences.
“Broadband That Beats Buffering” (2025)
Latest ad campaign showcasing ultra-fast broadband, designed for remote work, gaming, and large households.
EE Advertising Platforms
EE uses a multi-platform approach, including:
- Television Commercials (ITV, Channel 4, Sky)
- Cinema ads before blockbuster releases
- YouTube pre-rolls and influencer videos
- Social media clips (Instagram, TikTok, X)
- Outdoor digital billboards in high-traffic areas
- EE website landing pages and email campaigns
This omnipresence ensures EE remains top of mind for UK consumers when they’re ready to upgrade their phone or broadband.
Conclusion
The EE advert series has set a high bar for mobile and broadband advertising in the UK. With a blend of star power, tech storytelling, and cutting-edge visuals, these ads do more than promote — they position EE as a tech-savvy, innovative leader in a competitive market.
From Kevin Bacon’s classic intros to 5G-powered storytelling, EE’s advertising campaigns have successfully made connectivity and mobile services feel entertaining, modern, and essential.
FAQs
1. Who is the actor in the EE advert?
Kevin Bacon has been the face of EE adverts since 2012, representing the theme of connectivity and familiarity across multiple campaigns.
2. What is EE promoting in its latest advert?
EE’s latest 2025 advert promotes their ultra-fast broadband and 5G network, focusing on buffer-free streaming, gaming, and home connectivity.
3. Where can I watch EE adverts?
You can watch EE adverts on TV, YouTube, EE’s official social channels, and their website. They’re also shown in cinemas and on outdoor displays.
4. Why does EE use Kevin Bacon in its adverts?
EE uses Kevin Bacon to symbolize connection, referencing the “Six Degrees of Kevin Bacon” idea — aligning with the brand’s mission to connect people.
5. Is EE’s 5G really the fastest in the UK as the adverts claim?
EE has consistently ranked among the UK’s fastest mobile networks for 5G and 4G, according to independent speed tests like RootMetrics and OpenSignal.