When you think of Kevin Bacon, you might picture Footloose, A Few Good Men, or the “Six Degrees of Kevin Bacon” game. But in the UK, the Hollywood actor has taken on a very different—and surprisingly enduring—role: the face of EE, the country’s largest mobile network provider.
The Kevin Bacon EE partnership has become one of the most recognizable celebrity-brand collaborations in British advertising. In this article, we explore how Kevin Bacon became EE’s brand ambassador, why the campaign works, and what it means for modern telecom marketing.
Who Is Kevin Bacon?
Kevin Bacon is an award-winning American actor known for his work across film, TV, and theatre. With a career spanning decades, Bacon has starred in iconic films such as:
- Footloose (1984)
- Apollo 13
- Mystic River
- Tremors
- The Following (TV series)
Beyond acting, he’s a musician and pop culture figure, often referenced in the “Six Degrees of Kevin Bacon” trivia game that celebrates his widespread influence in Hollywood.
What Is EE?
EE (Everything Everywhere) is a UK mobile network operator and internet service provider, owned by BT Group. Launched in 2012, EE quickly became known for its fast 4G, 5G connectivity, and cutting-edge tech partnerships.
EE offers:
- Mobile phone plans
- Broadband internet
- TV streaming packages
- Smart tech bundles
Its branding has always leaned on speed, reliability, and innovation—making Kevin Bacon a surprisingly perfect fit.
Kevin Bacon and EE: A Unique Partnership
The Kevin Bacon EE advert campaign launched in 2012, shortly after the company’s formation. The ads creatively used the “Six Degrees of Kevin Bacon” idea to highlight how everyone is connected, just like with EE’s technology.
Key Messages of the Campaign:
- EE connects people just like Kevin connects Hollywood
- Technology brings us closer than ever
- Speed, accessibility, and modern lifestyle integration
Famous Slogans & Taglines:
- “The UK’s no.1 network.”
- “Get more Kevin Bacon for your buck.”
- “Six Degrees of Better Connection.”
Memorable Kevin Bacon EE Adverts
Kevin Bacon’s EE commercials range from comedic to informative. Some highlights include:
The Multiplicity Ad
Kevin plays multiple versions of himself, each representing a different UK customer.
5G Launch Commercial
Kevin explores how EE’s 5G transforms everything from gaming to video calling.
Movie Night In Ads
He promotes EE’s streaming and mobile entertainment bundles with witty Hollywood references.
Each ad is scripted to feel relatable, humorous, and infused with Bacon’s signature charm.
Why Kevin Bacon Works for EE
ReasonExplanationFamiliar yet globalRecognizable to UK audiences, but with international famePop culture relevanceThe “Six Degrees” concept ties perfectly into network messagingApproachable personaBacon’s everyman appeal matches EE’s inclusive brandingConsistencyOver a decade of partnership strengthens brand recognitionImpact of Kevin Bacon’s EE Campaigns
- EE reported increased brand awareness and trust during the campaign years
- “Kevin Bacon EE” became a searchable, SEO-rich brand phrase
- EE consistently led in mobile network performance and customer growth during the ad run
- The campaign earned coverage from major outlets like The Guardian, Campaign, and Marketing Week
Public Reaction
The ads have been well-received by both critics and audiences. While some were surprised by the choice initially, many now associate EE directly with Kevin Bacon—proof of a well-executed, long-term branding strategy.
“Kevin Bacon is as much a part of EE as its SIM cards.” – UK Twitter user“Still weird, still brilliant. EE ads never get old.” – Reddit comment on r/unitedkingdom
Conclusion
The Kevin Bacon EE collaboration is more than just celebrity endorsement—it’s a masterclass in long-term brand consistency, creative storytelling, and understanding cultural hooks. By aligning with a figure known for connections, EE reinforces its identity as the UK’s most connected network.
As marketing trends shift toward authenticity and storytelling, the Kevin Bacon EE campaign remains a standout example of celebrity partnership done right.
FAQs
1. Why is Kevin Bacon in EE adverts?
EE uses Kevin Bacon to highlight connectivity, playing on the “Six Degrees of Kevin Bacon” concept.
2. When did the Kevin Bacon EE campaign start?
The campaign began in 2012 and has continued for over a decade.
3. What is EE trying to promote with Kevin Bacon?
EE promotes its mobile, broadband, and 5G services with humorous, relatable storytelling.
4. Has the Kevin Bacon EE campaign been successful?
Yes, it increased brand recognition and customer engagement significantly.
5. Where can I watch the latest Kevin Bacon EE advert?
You can find recent EE commercials on the official EE YouTube channel or their website.