The house of Dior is synonymous with luxury, sophistication, and iconic fashion statements. One of the most powerful aspects of Dior’s global influence is its advertising campaigns—elegant visual narratives that do more than sell perfume or haute couture. These campaigns are remembered for their cinematic quality and their mesmerizing models, who often become as iconic as the brand itself.
From legacy supermodels to rising stars, Dior has consistently chosen faces that capture the essence of their latest creations. This article unveils the most notable Dior advert models, what makes them stand out, and why Dior chose them to be the face of their luxury empire.
Rihanna – The Face of J’adore 2024
In a historic move, Rihanna became the new face of Dior’s legendary J’adore perfume in 2024. This appointment was not only groundbreaking but culturally significant—she became the first Black woman to front the campaign for this particular fragrance.
Rihanna’s partnership with Dior was revealed through a stunning campaign shot by renowned photographer Steven Klein. Set in the Versailles Palace, Rihanna donned a gleaming gold bustier, radiating confidence and power. Her appearance redefined beauty standards and represented Dior’s progressive shift toward diversity and global relevance.
Her personality aligns perfectly with J’adore’s essence—bold, timeless, and unapologetically elegant.
Anya Taylor-Joy – A Dior Muse for the New Generation
Actress Anya Taylor-Joy has quickly become one of Dior’s most recognized faces in recent years. As the brand’s global ambassador since 2021, she embodies the modern Dior woman—mysterious, glamorous, and effortlessly stylish.
Anya starred in multiple Dior campaigns, most notably the Holiday 2024 “Ball of Dreams”, where she wore a breathtaking gold haute couture gown. She has also been a regular fixture at Dior runway shows and red carpet events, often dressed exclusively in Dior’s couture collections.
Her ethereal screen presence, combined with a refined sense of style, makes her a natural choice for the brand.
Charlize Theron – The Legacy of J’adore
Before Rihanna, Charlize Theron was the enduring face of J’adore Dior for nearly two decades. Introduced as the face of the fragrance in 2004, her golden goddess-like imagery became synonymous with the perfume itself.
Charlize’s campaign was elegant, powerful, and sensual—perfectly aligning with the fragrance’s iconic gold bottle and opulent scent. Her famous scene walking through a golden hall in a flowing dress remains etched in advertising history.
While her run as the brand ambassador has ended, Charlize’s contribution helped define an era of beauty and advertising for Dior.
Bella Hadid – The Runway Darling of Dior Beauty
Although not the main face of Dior fragrances, Bella Hadid served as a Dior Beauty ambassador for several years and frequently walked in Dior runway shows. Her sculpted features, bold style, and high-fashion presence made her a natural extension of the brand’s chic aesthetic.
Bella represented several Dior beauty products including Dior Addict Lipstick, Diorshow Mascara, and other makeup lines targeted toward a younger, fashion-forward audience.
Despite her exit from the partnership in 2022, Bella’s association with Dior helped modernize the brand and reach Gen Z consumers across social media platforms.
May Tager – Dior Holiday 2023 Campaign
Israeli model May Tager took center stage in the Dior Holiday 2023 campaign, stepping into the spotlight with grace and poise. Her inclusion sparked conversations online, especially from fans who noticed Bella Hadid’s absence, but it was later clarified that Dior had moved in a different direction after ending Hadid’s contract earlier in the year.
May’s portrayal was magical and feminine, channeling Dior’s luxurious holiday vibes through glittering visuals and classic French elegance. While she may not be a global ambassador yet, her role showcased Dior’s commitment to introducing new talent into the spotlight.
Natalie Portman – The Face of Miss Dior
Academy Award-winning actress Natalie Portman has been the long-standing face of Miss Dior, the brand’s other flagship fragrance. Her association began in 2010 and has continued for over a decade, with Portman starring in a number of beautifully produced commercials, including the famous “What Would You Do for Love?” campaign.
Portman brings sophistication, intelligence, and an artistic flair to the Miss Dior fragrance, which is often positioned as youthful, romantic, and vibrant.
Her connection to the fragrance and its values of freedom, passion, and femininity remains strong and relevant even after many years.
Sonam Kapoor – Dior’s Face in India
In 2024, Dior formally welcomed Indian actress and fashion icon Sonam Kapoor as their brand ambassador in India. While Kapoor has long been seen wearing Dior on red carpets and fashion shows, this appointment marked a new level of partnership.
With the Indian luxury market booming, Dior’s decision to have a culturally rooted yet internationally recognized ambassador was strategic and visionary. Sonam brings not only elegance but also credibility in fashion circles, bridging the gap between Western haute couture and Eastern glamour.
Her campaign involvement marks Dior’s increasing presence in global and multicultural markets.
Conclusion
From Charlize Theron’s golden goddess era to Rihanna’s revolutionary debut, Dior’s model choices aren’t just about beauty—they’re statements. Each model or ambassador brings a unique energy, heritage, and personality that enhances the brand’s narrative.
The consistency in Dior’s messaging across decades is remarkable—femininity, strength, luxury—but the evolving faces reflect society’s broader changes. Diversity, talent, and storytelling are now at the forefront, and Dior leads by example in the world of high fashion.
If you ever wondered who the Dior advert model is, the answer could vary by season, product, and region—but all of them represent something timeless: the power of beauty, elegance, and identity.
FAQs
1: Who is the current face of Dior J’adore fragrance?
Rihanna is the current face of Dior J’adore as of 2024, succeeding Charlize Theron.
2: Is Anya Taylor-Joy a Dior model or ambassador?
Yes, she is a global ambassador for Dior and has appeared in multiple campaigns, including the 2024 Holiday ad.
3: Did Bella Hadid get replaced by May Tager?
Not exactly. Bella’s contract ended in early 2022, and May Tager was featured in the 2023 campaign independently.
4: Who is the model for Miss Dior?
Natalie Portman has been the face of Miss Dior since 2010.
5: Is Sonam Kapoor officially a Dior model?
She was named the Dior brand ambassador for India in 2024 and has appeared in promotional events and campaigns.
Also read: Cadbury’s Gorilla Advert: The Drumming Ape That Redefined Advertising.