Located in the heart of Camden, London, Greater London House is a striking Art Deco building that has become a well-known landmark and a thriving business hub. Originally built as a cigarette factory, this iconic structure has undergone significant transformations over the years, maintaining its architectural grandeur while adapting to modern business needs. Today, it is home to several major companies and continues to play a vital role in Camden’s commercial landscape.
A Brief History of Greater London House
Origins as the Carreras Cigarette Factory (1928-1959)
Greater London House was originally constructed in 1928 as the Carreras Cigarette Factory, a manufacturing plant for Carreras Tobacco Company. The building was inspired by Egyptian Revival architecture, a style that became popular following the discovery of Tutankhamun’s tomb in 1922.
The factory was known for its distinctive Egyptian-themed design, including black cat statues, colorful hieroglyphic motifs, and grand columns reminiscent of ancient Egyptian temples. The black cat symbol was associated with Carreras’ Craven A cigarettes, one of the company’s most famous products.
Changes & Redevelopment (1960s-1990s)
After the factory ceased operations in the late 1950s, the building underwent various changes. Much of its original Egyptian-themed decoration was removed as it was converted into office spaces.
In the 1990s, the building was restored to its former architectural glory, with efforts to bring back some of its original Egyptian design elements. This included replicating the iconic black cat statues and restoring the vibrant color schemes on the exterior façade.
Architectural Significance
Greater London House is one of the most striking examples of Art Deco and Egyptian Revival architecture in London. Some key architectural features include:
Egyptian-Inspired Facade – The building is adorned with hieroglyphic motifs, sphinx-like statues, and intricate decorative elements.
The Black Cats of Camden – The original black cat statues were removed in the 1960s but later reinstated, symbolizing the building’s historical ties to the Carreras brand.
Art Deco Influences – Bold geometric shapes, clean lines, and decorative flourishes characteristic of the Art Deco movement are prominent in the design.
This fusion of Egyptian and Art Deco styles makes Greater London House one of Camden’s most visually unique buildings.
Greater London House Today: A Modern Business Hub
Today, Greater London House serves as a major commercial office space, housing a mix of corporate tenants, media companies, and creative industries. Some of the notable businesses that have operated here include:
- ASOS – The global fashion retailer has had its headquarters in Greater London House.
- Ted Baker – Another major fashion brand that has utilized this space.
- Thomson Reuters – The international news and information service provider has also been based here.
The building is well-equipped with modern office facilities, including co-working spaces, meeting rooms, and communal areas, making it an attractive location for businesses looking for a stylish and well-connected workspace in Camden.
Why Greater London House is a Camden Landmark
Rich Historical Background
From its origins as a cigarette factory to its transformation into a modern office complex, Greater London House has a storied past that reflects Camden’s industrial and commercial evolution.
Unique Architecture
Its Egyptian Revival and Art Deco design makes it stand out from other buildings in London, attracting architecture enthusiasts and history lovers alike.
Business & Employment Hub
With multiple high-profile companies calling Greater London House home, the building contributes significantly to Camden’s economic and business ecosystem.
Prime Location in Camden
Situated in Camden Town, the building benefits from excellent transport links, a vibrant cultural scene, and proximity to iconic attractions like Camden Market and Regent’s Park.
Conclusion
Greater London House in Camden is a blend of historical significance and modern functionality. Once a bustling cigarette factory, it has been transformed into a thriving business hub while retaining its architectural charm.
For those who appreciate London’s rich industrial history, stunning architecture, or are simply curious about the city’s hidden gems, Greater London House is a must-know landmark. Whether you pass by it for its visual appeal or work in one of its many offices, this building remains an integral part of Camden’s past, present, and future.
FAQs
1. What is Greater London House?
Greater London House is a historic Art Deco building in Camden, originally built as the Carreras Cigarette Factory and now serving as a modern office complex.
2. What companies are based in Greater London House?
Several major companies have operated here, including ASOS, Ted Baker, and Thomson Reuters, making it a key business hub.
3. Can you visit Greater London House?
As it is now a private office building, public access is limited, but you can admire its stunning Egyptian-inspired architecture from the outside.
4. What makes Greater London House architecturally unique?
It features a blend of Art Deco and Egyptian Revival architecture, including hieroglyphic motifs, sphinx-like statues, and the iconic black cat sculptures.
5. Where is Greater London House located?
It is located in Camden, London, near Mornington Crescent Station, providing excellent transport links and easy access to central London.
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