Hairdressing Newsletter: How to Grow Your Salon with Email Marketing.

In a world dominated by social media and digital noise, a well-crafted hairdressing newsletter is one of the most personal and profitable ways to stay connected with your salon clients. Whether you’re a solo stylist or run a multi-chair salon, sending newsletters can help you:

• Build customer loyalty
• Promote new services or products
• Fill last-minute appointment slots
• Drive repeat bookings and referrals

In this guide, we’ll explore everything you need to know to create a professional and engaging newsletter for your hairdressing business.

What Is a Hairdressing Newsletter?

A hairdressing newsletter is a regularly emailed update that keeps your clients informed, inspired, and engaged. It can include:

• Appointment availability
• Promotions or discounts
• Hair care tips
• Before-and-after photos
• Product recommendations
• Salon news and updates

Delivered weekly or monthly, newsletters help you stay top-of-mind and build long-term relationships with your clients.

Benefits of Sending a Hairdressing Newsletter

BenefitWhy It MattersBuild Client RelationshipsKeep your brand in their inbox and in their mindFill Your Calendar FasterPromote cancellations or open appointments last minuteIncrease Product SalesRecommend hair products with links to buy or pre-orderBoost Loyalty and ReferralsShare loyalty program updates or referral bonusesPromote Services & EventsAnnounce new stylists, workshops, or seasonal offers

What to Include in a Hairdressing Newsletter

Here’s a proven structure for high-performing salon newsletters:

Engaging Subject Line

Examples:

• “Bad Hair Day? Not on Our Watch ”
• “Last-Minute Appointments Available This Week!”
• “3 Winter Hair Hacks You’ll Love ”

Personal Greeting

Use your client’s first name if possible (e.g., “Hi Sarah!”).

Feature of the Week

Spotlight a service (like balayage or keratin treatments) or stylist.

Hair Tips or Trends

Offer value: “How to Make Your Blowout Last 3 Days” or “Best Products for Curly Hair.”

Photo of the Month

Showcase a before-and-after, transformation, or client spotlight.

Special Offer or Promo

Encourage bookings: “10% off color services this month” or “Free deep conditioning with every cut.”

Booking Button or Link

Include a clear CTA (Call to Action) like “Book Now” or “Grab Your Spot.”

How Often Should You Send a Hairdressing Newsletter?

• Monthly: Ideal for most salons. Consistent without being overwhelming.
• Biweekly: Great for salons with lots of events or offers.
• Weekly: Use only if you have frequent openings, content, or seasonal promotions.

Tip: Be consistent. It’s better to send once a month regularly than send four in a row and disappear.

Best Email Platforms for Hairdressing Newsletters

PlatformFeaturesBest ForMailchimpFree for up to 500 contacts, drag-and-drop editorBeginners and small salonsKlaviyoAdvanced automation and segmentationProduct-heavy salons (e.g., e-commerce)MailerLiteAffordable plans and easy A/B testingFreelance stylistsConstant ContactTemplates and surveys built inMid-sized salons with loyal client base

Creative Hairdressing Newsletter Ideas

• “Client of the Month” spotlight
• Stylist Q&A or behind-the-scenes tour
• Seasonal hairstyle ideas (prom, weddings, holidays)
• Birthday or anniversary shout-outs
• Product demos and tutorials via embedded video or blog links
• Poll: “Which 2025 hair color trend should we try next?”

Tips for Growing Your Salon Email List

• Ask clients to opt in when booking online or at checkout
• Offer a discount or free product sample for new subscribers
• Run a giveaway: “Enter to win a free cut & style—subscribe now!”
• Promote newsletter sign-up on your Instagram bio and Facebook page
• Use a QR code at your front desk or mirror stations

Legal & Compliance Notes (Important!)

• Always get explicit consent before emailing clients (GDPR/Can-SPAM)
• Include an unsubscribe link in every email
• Avoid “spammy” subject lines or ALL CAPS

Using trusted platforms like Mailchimp or Constant Contact helps you stay compliant automatically.

Conclusion

A well-designed hairdressing newsletter is more than a digital flyer—it’s a powerful relationship tool that brings clients back to your chair again and again.

By offering value, personal touches, and exciting offers, you’ll build loyalty, drive repeat business, and grow your salon—one email at a time.

Whether you send once a week or once a month, the key is to start now and stay consistent.

FAQs

1. What is a hairdressing newsletter?

It’s a regular email sent to salon clients to share updates, promotions, tips, and inspiration related to hair care and services.

2. How often should I send a newsletter?

Most salons see success with monthly emails, but biweekly is great for fast-paced businesses.

3. Can I use my appointment software to send newsletters?

Yes, many systems like Vagaro, Square, and Fresha include built-in marketing tools.

4. What should I write in my first newsletter?

Introduce yourself or your team, share a welcome offer, and invite readers to book their next appointment.

5. Is email better than social media for marketing a salon?

Yes—email marketing reaches clients directly, with higher engagement and conversion rates than social media posts alone.