In the digital world, going viral on TikTok is the new benchmark of social media success. With over 1 billion monthly active users, TikTok has become the epicenter of short-form video content. From comedy and dance to beauty and DIY hacks, TikTok serves as a launchpad for creators, brands, and trends.
Among its ocean of viral videos, one stands above all: the most liked TikTok video ever, a record-breaking clip that has captivated millions and set the gold standard for viral content.
What Is the Most Liked TikTok Video of All Time?
As of 2025, the most liked TikTok video is the lip-syncing clip posted by Bella Poarch in August 2020, set to the British grime track “M to the B” by Millie B. The video features Bella bobbing her head rhythmically to the music while zooming in on her expressive facial features.
Quick Stats (As of April 2025):
- Likes: Over 66 million
- Views: 800+ million
- Creator: Bella Poarch (@bellapoarch)
- Date Posted: August 17, 2020
- Soundtrack: “M to the B” by Millie B
Who Is Bella Poarch?
Bella Poarch, a Filipino-American influencer and former U.S. Navy veteran, joined TikTok in 2020. In just a few months, her video to “M to the B” exploded in popularity, turning her into a global phenomenon. Bella later transitioned into music, launching her debut single “Build a Bitch” and signing with Warner Records.
Her success story is a shining example of how one viral TikTok can launch an entire career.
What Made Bella Poarch’s TikTok So Viral?
Several factors contributed to the video’s extraordinary success:
Simplicity
The video is straightforward: no dancing, no edits—just Bella’s facial expressions perfectly timed to the music. Its simplicity made it both accessible and easy to imitate.
Unique Style
Bella used creative zooms and micro-expressions that were visually hypnotic, making users want to rewatch the video multiple times.
Catchy Sound
The audio, “M to the B,” was already gaining traction on the platform. Bella’s video gave it a massive boost, helping it reach Spotify’s viral charts.
TikTok Algorithm
TikTok For You Page (FYP) pushes engaging content to wider audiences. The video’s fast engagement rate helped it spread like wildfire globally.
The Cultural Impact of the Most Liked TikTok
- Launched a Music Career: Bella turned her TikTok fame into a recording career with successful singles and music videos.
- Resurrected an Obscure Track: Millie B’s “M to the B,” originally a local UK grime track, became globally recognized.
- Set a Viral Template: The video became a blueprint for virality—proving that you don’t need complex choreography or effects to go viral.
Other TikTok Videos That Came Close
While Bella’s video reigns supreme, several others have amassed tens of millions of likes:
CreatorVideo TypeLikes (approx.)Jamie Big Sorrel HorseLip-sync on a horse50+ millionFranek Bielak (chef)Peeling potatoes at insane speed45+ millionBillie EilishMusic sneak peeks40+ millionKhaby LameLife hacks (reaction)35+ millionThese creators show the wide variety of content that resonates on the platform—from humor to talent to authenticity.
Tips to Create a Most Liked TikTok
If you’re aiming to replicate the success of Bella Poarch or other top creators, here are proven tips:
Use Trending Sounds
Audio plays a key role. Browse the “Trending Sounds” section and build content around them.
Keep It Short and Engaging
TikTok favors videos under 15 seconds with strong retention rates.
Focus on Facial Expressions
As Bella’s video proved, expressive faces can be just as captivating as choreography.
Master the Loop
Create videos that viewers want to watch repeatedly. Seamless looping boosts likes and watch time.
Engage Immediately
Hook viewers in the first 1–2 seconds to keep them from scrolling.
The Role of TikTok’s Algorithm
TikTok’s powerful algorithm determines what content appears on each user’s For You Page. The factors include:
- Watch time
- Replays
- Likes, shares, and comments
- Video completions
- Audio usage
- Device location and preferences
Bella’s video hit all the right signals, leading to exponential exposure and engagement.
Why Likes Still Matter on TikTok
Although views and shares are important, likes remain a key social proof of content quality. The “like” button is a low-friction interaction that signals viewer approval. High-like videos:
- Gain wider exposure
- Appear in more recommendations
- Often trend on external platforms like YouTube Shorts and Instagram Reels
How Brands Can Leverage Viral TikTox
For marketers and businesses, learning from the most liked TikTok offers huge insights:
- Use User-Generated Content (UGC) for authenticity
- Sponsor viral creators to tap into their audience
- Capitalize on trends and viral audios for organic reach
- Repurpose TikTok content for Instagram, YouTube Shorts, and other channels
Conclusion
The story of the most liked TikTok video—Bella Poarch’s hypnotic “M to the B”—is a modern digital fairytale. It highlights the unpredictable power of social media, where creative simplicity and algorithmic luck can lead to global fame overnight.
Whether you’re a content creator, brand, or casual user, the viral nature of TikTok offers endless opportunities to entertain, influence, and inspire.
FAQs
1. What is the most liked TikTok video ever?
The most liked TikTok video is Bella Poarch’s lip-sync to “M to the B,” with over 66 million likes as of 2025.
2. Who is Bella Poarch?
Bella Poarch is a Filipino-American social media influencer, singer, and former Navy veteran who rose to fame on TikTok.
3. Why did Bella Poarch’s TikTok go viral?
Its simplicity, catchy soundtrack, engaging facial expressions, and strong algorithmic boost contributed to its massive success.
4. Can brands benefit from viral TikTok trends?
Yes. Brands can partner with creators, use trending audios, and repurpose content across platforms for maximum reach.
5. How can I increase likes on my TikTok videos?
Use trending sounds, post consistently, create short and engaging content, and encourage viewer interaction.