Starburst is one of the most popular fruit-flavored chewy sweets in the UK. With its bold flavors, soft texture, and nostalgic appeal, it has been a favorite among British consumers for decades.
But did you know that Starburst wasn’t always called Starburst UK? Originally launched as Opal Fruits, the brand underwent a major transformation to align with its global identity.
- In this article, we’ll explore:The history of Starburst in the UKFlavor variations and special editionsHow Starburst differs from the US versionDietary information and ingredient compositionFun facts and consumer trends
Let’s take a deep dive into everything you need to know about Starburst in the UK!
The History of Starburst in the UK
Starburst has a long and interesting history in the UK’s confectionery market.
- 1959 – Starburst was first introduced in the UK as Opal Fruits, created by Peter Pfeffer for Mars.1967 – The product was launched in the US as M&M’s Fruit Chewies, later renamed Starburst.1998 – Mars rebranded Opal Fruits as Starburst in the UK to match the global branding.2008 – Opal Fruits made a brief comeback in some UK supermarkets due to popular demand.
Key takeaway: Although many Brits still remember the Opal Fruits name, Starburst has become the standard brand identity worldwide.
What Are the Flavors of Starburst in the UK?
Starburst UK features slightly different flavors than its American counterpart.
Classic Starburst UK Flavors
- Strawberry – Sweet and fruity, a fan favorite.Blackcurrant – A uniquely British addition, not found in the US.Orange – Citrusy and refreshing.Lemon & Lime – A tangy twist that balances the sweetness.
Fun Fact: The blackcurrant flavor is exclusive to UK Starburst, as blackcurrant is a more popular fruit in Britain than in the US.
Limited-Edition and Special Starburst Flavors
Over the years, Starburst UK has released many limited-edition flavors, including:
- Tropical Starburst – Featuring exotic flavors like mango and passion fruit.FaveREDS – A mix of only red and pink flavors (strawberry, cherry, raspberry).Sour Starburst – A tangy twist on the classic chewy sweets.Very Berry – A mix of blueberry, raspberry, and blackcurrant flavors.
Key takeaway: Starburst frequently releases new flavors and variations to keep the brand exciting for consumers.
How Starburst UK Differs from the US Version
Although Starburst is sold globally, there are key differences between the UK and US versions.
UK vs. US Starburst: Key Differences
FeatureStarburst UKStarburst USOriginal NameOpal FruitsStarburstCommon FlavorsStrawberry, Blackcurrant, Orange, Lemon & LimeStrawberry, Cherry, Lemon, OrangeBlackcurrant FlavorYesNoGelatin ContentNo gelatin (vegetarian-friendly)Contains gelatin (not vegetarian)Artificial ColorsNoYes (in some versions)Fun Fact: Many UK consumers prefer the British Starburst because it’s vegetarian-friendly and contains no artificial colors.
Key takeaway: If you’re a vegetarian or looking for a more natural sweet, the UK version of Starburst is a better choice!
Is Starburst UK Suitable for Vegetarians?
Yes! Starburst in the UK is vegetarian-friendly.
Starburst UK Ingredients & Dietary Considerations
- No gelatin – Unlike the US version, Starburst UK does not contain gelatin.No artificial colors – All colorings are derived from natural sources.Dairy-free – Suitable for those with lactose intolerance.Gluten-free – No gluten-containing ingredients.
Key takeaway: UK Starburst is one of the best mainstream sweets for vegetarians and those avoiding artificial additives.
Fun Facts About Starburst UK
- The Opal Fruits name still has a cult following.Many UK consumers still refer to Starburst as Opal Fruits, and special edition Opal Fruits packs occasionally return to stores.
- Some people eat the wrapper!UK Starburst wrappers are made of a thin paper material that some people claim dissolves in the mouth. While not officially edible, this has sparked debate among fans.
- Starburst was the first major brand to introduce a “share size.”In the UK, Starburst was one of the first confectionery brands to market larger sharing bags, encouraging social snacking.
Key takeaway: Starburst is not just a sweet—it’s a cultural icon with a dedicated fan base!
Where to Buy Starburst in the UK
- Supermarkets: Tesco, Sainsbury’s, ASDA, MorrisonsConvenience Stores: Co-op, WHSmith, petrol stationsOnline Retailers: Amazon, Ocado, Candy specialists
Tip: Look out for limited-edition flavors that may only be available for a short time!
Key takeaway: Starburst is widely available across the UK, making it easy to grab a pack whenever you crave a fruity treat.
Conclusion
- Starburst UK has a rich history dating back to its Opal Fruits days.It features distinctive flavors like blackcurrant, which are unique to the UK.Vegetarian-friendly and free from artificial colors, making it a great option for health-conscious consumers.Regular new flavors and limited editions keep the brand fresh and exciting.
Next time you grab a pack of Starburst, remember—you’re enjoying a piece of UK confectionery history!
FAQs
1. What was Starburst called before in the UK?
Starburst was originally called Opal Fruits in the UK until it was rebranded in 1998.
2. What flavors are in Starburst UK?
The classic flavors are strawberry, blackcurrant, orange, and lemon & lime.
3. Is Starburst UK vegetarian?
Yes! Unlike the US version, Starburst UK does not contain gelatin and is suitable for vegetarians.
4. Why was Opal Fruits renamed Starburst?
The name was changed to Starburst in 1998 to match the global branding used in the US and other countries.
5. Where can I buy Starburst in the UK?
Starburst is available in supermarkets (Tesco, ASDA, Sainsbury’s), convenience stores, and online retailers like Amazon.